{"id":3664,"date":"2025-01-04T09:39:08","date_gmt":"2025-01-04T06:39:08","guid":{"rendered":"https:\/\/mostdijital.com\/?page_id=3664"},"modified":"2025-01-30T17:51:30","modified_gmt":"2025-01-30T14:51:30","slug":"dijital-sigortacilikta-%900luk-ciro-artisini-nasil-sagladik","status":"publish","type":"page","link":"https:\/\/mostdijital.com\/en\/dijital-sigortacilikta-%900luk-ciro-artisini-nasil-sagladik\/","title":{"rendered":"Sigorta Filozofu Vaka \u00c7al\u0131\u015fmas\u0131"},"content":{"rendered":"\t\t
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\nDijital Sigortac\u0131l\u0131kta %900\u2019l\u00fck Ciro Art\u0131\u015f\u0131n\u0131 Nas\u0131l Sa\u011flad\u0131k?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

Dijital d\u00fcnyada \u00f6ne \u00e7\u0131kmak yaln\u0131zca do\u011fru stratejilerle fark yaratmakla m\u00fcmk\u00fcn. Bu anlay\u0131\u015fla Sigorta Filozofu markas\u0131 i\u00e7in uygulad\u0131\u011f\u0131m\u0131z\u00a0Google<\/a> reklam stratejilerini<\/a>\u00a0titizlikle planlad\u0131k ve uygulad\u0131k. Sonu\u00e7 olarak 11 ayl\u0131k s\u00fcrede ciroda %900\u2019\u00fcn \u00fcst\u00fcnde bir art\u0131\u015f<\/strong>\u00a0sa\u011flad\u0131k.<\/p>

Ayn\u0131 zamanda form maliyetlerini %90 azalt\u0131rken<\/strong> form say\u0131s\u0131nda yakla\u015f\u0131k 10 kat art\u0131\u015f sa\u011flad\u0131k<\/strong> \ud83d\udcb0 Bu ba\u015far\u0131, hedefe y\u00f6nelik net bir planlama, m\u00fc\u015fteri odakl\u0131 segmentasyon ve s\u00fcrekli optimizasyon s\u00fcreciyle geldi. Ajans ve marka aras\u0131nda \u015feffaf ve s\u0131k\u0131 bir ileti\u015fim kurarak her hafta d\u00fczenledi\u011fimiz performans de\u011ferlendirme toplant\u0131lar\u0131 ile markan\u0131n taleplerini alg\u0131lad\u0131k ve stratejilerimizi geli\u015ftirdik. Peki, hangi ad\u0131mlar\u0131 izledik? \ud83e\udd14<\/p>

\u00a0<\/p>

Bu Ba\u015far\u0131y\u0131 Nas\u0131l Elde Ettik?\u00a0<\/strong><\/h2>

Google TAG Manager \ud83d\udd25<\/h2>

Google Ads’te d\u00f6n\u00fc\u015f\u00fcmlerin yanl\u0131\u015f say\u0131lmas\u0131 sorunu<\/strong>, Tag Manager<\/strong> ve web sitesi<\/strong> \u00fczerinde yap\u0131lan hatal\u0131 yap\u0131land\u0131rmalardan kaynaklanmaktayd\u0131. Sorunun \u00e7\u00f6z\u00fcm\u00fc i\u00e7in Google Tag Manager<\/strong> ve web sitesi entegrasyonu<\/strong> detayl\u0131 bir \u015fekilde incelenmi\u015f ve d\u00f6n\u00fc\u015f\u00fcm izleme kurulumundaki hatalar<\/strong> tespit edilmi\u015ftir. \ud83d\udee0\ufe0f<\/p>

Yap\u0131lan d\u00fczenlemelerle, yanl\u0131\u015f yap\u0131land\u0131r\u0131lm\u0131\u015f tetikleyiciler<\/strong> ve etiketler<\/strong>, do\u011fru \u015fekilde yeniden d\u00fczenlendi. \u2705 D\u00f6n\u00fc\u015f\u00fcm izleme i\u00e7in kullan\u0131lan kod snippet’leri ve etkinlik tetikleme mekanizmalar\u0131<\/strong>, web sitesi \u00fczerinde do\u011fru yerlere entegre edildi.\u00a0<\/p>

Yap\u0131land\u0131rma sonras\u0131, Google Ads ve Tag Manager<\/strong> \u00fczerinden d\u00f6n\u00fc\u015f\u00fcm izleme testleri yap\u0131larak, do\u011fru verilerin izlendi\u011fi<\/strong> onayland\u0131. \u2714\ufe0f<\/p>

Yeniden Pazarlama Segmentasyonu \ud83d\udd04<\/h2>

Remarketing listeleri<\/strong>, kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re segmente edilerek daha spesifik hedeflemeler<\/strong> olu\u015fturuldu. Bu segmentler kampanyalara entegre edilerek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 art\u0131r\u0131ld\u0131<\/strong> ve reklam b\u00fct\u00e7elerinin daha etkili kullan\u0131lmas\u0131<\/strong> sa\u011fland\u0131.\u00a0<\/p>

Ayr\u0131ca, segmente edilen kitleler<\/strong> PMax kampanyalar\u0131na<\/strong> ayr\u0131 ayr\u0131 entegre edilerek, performanslar\u0131n\u0131n art\u0131r\u0131lmas\u0131<\/strong> sa\u011fland\u0131. \ud83d\ude80<\/p>

Search Kampanyas\u0131n\u0131n G\u00fcc\u00fc Ad\u0131na\ud83d\ude80<\/h2>

Google Search kampanyalar\u0131nda rakip brand ve kategori bazl\u0131 analizler<\/strong>, stratejik ba\u015far\u0131n\u0131n temelini<\/strong> olu\u015fturdu.\u00a0 Rakiplerin pop\u00fcler anahtar kelimeleri<\/strong> ve kullan\u0131c\u0131 etkile\u015fimleri<\/strong> detayl\u0131 \u015fekilde incelenerek, \u00f6zg\u00fcn ve etkili reklam kampanyalar\u0131<\/strong> haz\u0131rland\u0131.\u00a0<\/p>

Kategori bazl\u0131 \u00e7al\u0131\u015fmalar<\/strong>, \u00fcr\u00fcn ve hizmetlerin geni\u015f kitlelere ula\u015fmas\u0131n\u0131<\/strong> sa\u011flad\u0131. \u00d6zellikle, d\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm maliyetli kampanyalar<\/strong> \u00f6nceliklendirildi, performans\u0131 d\u00fc\u015f\u00fck kampanyalar ise optimize edilerek b\u00fct\u00e7e verimli alanlara kayd\u0131r\u0131ld\u0131<\/strong>.\u00a0<\/p>

Veri odakl\u0131 bir yakla\u015f\u0131mla<\/strong>, A\/B testleri<\/strong> ve kullan\u0131c\u0131 davran\u0131\u015f analizleri<\/strong> ile kampanyalar s\u00fcrekli iyile\u015ftirildi.\u00a0 Bu sayede, d\u00f6n\u00fc\u015f\u00fcm maliyetleri d\u00fc\u015f\u00fcr\u00fcl\u00fcrken<\/strong>, marka bilinirli\u011fi<\/strong> ve m\u00fc\u015fteri kazan\u0131m\u0131<\/strong> art\u0131r\u0131ld\u0131.\u00a0<\/p>

Sonu\u00e7 olarak, stratejik planlama<\/strong> ve veri odakl\u0131 iyile\u015ftirme<\/strong> sayesinde Google Search kampanyalar\u0131<\/strong>, hem etkili hem de ekonomik hale getirildi.\u00a0<\/p>

Performance Max Kampanyalar\u0131 \ud83d\udd25<\/h2>

Performance Max kampanyalar\u0131, <\/strong>Dask, TSS, Konut, Kasko ve Trafik gibi \u00fcr\u00fcn bazl\u0131 olarak yap\u0131land\u0131r\u0131lm\u0131\u015ft\u0131r. <\/strong>Her bir \u00fcr\u00fcn i\u00e7in kampanyalar, <\/strong>ilgili g\u00f6rseller, metinler ve videolarla zenginle\u015ftirilmi\u015f ve <\/strong>\u00fcr\u00fcn odakl\u0131 bir \u015fekilde haz\u0131rlanm\u0131\u015ft\u0131r.\u00a0<\/strong><\/p>

Kampanya hedeflerinde, <\/strong>yeniden pazarlama, m\u00fc\u015fteri listeleri, pazardaki kitleler, yak\u0131n ilgi alanlar\u0131, rakip ve jenerik anahtar kelimeler kullan\u0131larak <\/strong>geni\u015f bir hedefleme stratejisi benimsenmi\u015ftir. <\/strong>Birden fazla <\/strong>\u00f6\u011fe grubu olu\u015fturularak, <\/strong>kampanya performanslar\u0131 test edilmi\u015ftir. <\/strong>\ud83d\udee0\ufe0f<\/strong><\/p>

Ayr\u0131ca, <\/strong>s\u00fcrekli olarak optimizasyon s\u00fcreci devam ettirilmi\u015f ve <\/strong>verimlili\u011fi art\u0131rmaya y\u00f6nelik stratejik iyile\u015ftirmeler yap\u0131lm\u0131\u015ft\u0131r. <\/strong>\ud83d\udcc8\u2705<\/strong><\/p>

\u00a0<\/strong><\/p>

Sonu\u00e7 \ud83d\udcca<\/strong><\/h2>

ROAS oran\u0131<\/strong>, hesap y\u00f6netimine ilk ba\u015flad\u0131\u011f\u0131m\u0131zda %90 seviyesinde ger\u00e7ekle\u015ferek<\/strong> beklenen k\u00e2rl\u0131l\u0131k hedeflerinin alt\u0131nda kalm\u0131\u015ft\u0131r. Bu durumun \u00e7\u00f6z\u00fclmesi ad\u0131na, kampanyada tespit edilen eksikliklerin giderilmesine y\u00f6nelik teknik d\u00fczenlemeler<\/strong> ve optimizasyon \u00e7al\u0131\u015fmalar\u0131<\/strong> ba\u015flat\u0131lm\u0131\u015ft\u0131r. \ud83d\udee0\ufe0f Yap\u0131lan iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131<\/strong> sonucunda, ay bazl\u0131 performans art\u0131\u015f\u0131 sa\u011flanm\u0131\u015f<\/strong> olup, bu art\u0131\u015f a\u015fa\u011f\u0131daki tabloda detayl\u0131 \u015fekilde sunulmu\u015ftur<\/strong>. \ud83d\udcc8\u2714\ufe0f<\/p>

Ciro Art\u0131\u015f\u0131n\u0131n Ard\u0131ndaki Stratejiler <\/strong>\ud83d\udcc8<\/strong><\/h2>

Google Ads yan\u0131 s\u0131ra %900\u2019l\u00fck ciro art\u0131\u015f\u0131nda m\u00fc\u015fteri ve \u00fcr\u00fcn segmentasyonu stratejileri \u00f6nemli rol oynad\u0131. Hedef kitleyi do\u011fru \u015fekilde b\u00f6l\u00fcmlendirip, her gruba \u00f6zel i\u00e7erik, g\u00f6rsel ve kampanya teklifleri ile ula\u015farak geri d\u00f6n\u00fc\u015fleri art\u0131rd\u0131k.<\/p>

Markan\u0131n Ba\u015far\u0131s\u0131ndaki <\/strong>\u00d6nemli <\/strong>Unsurlar <\/strong>\ud83d\udd11<\/strong><\/h2>

Sigorta Filozofu ba\u015far\u0131s\u0131nda ajans\u0131m\u0131z ile tam i\u015f birli\u011fi i\u00e7erisinde olan Sigorta Filozofu markas\u0131n\u0131n pay\u0131 olduk\u00e7a b\u00fcy\u00fckt\u00fcr ! M\u00fc\u015fteri datalar\u0131n\u0131n kar\u015f\u0131lanmas\u0131ndaki h\u0131zlanma, teknik d\u00fczenlemeler, takipler ve operasyonel ba\u015far\u0131lar ve tam i\u015fbirlikleri bu ba\u015far\u0131da ba\u015frol oynam\u0131\u015ft\u0131r.<\/p>

Markan\u0131z Bize <\/strong>Emanet<\/strong>!<\/strong><\/h2>

Dijital d\u00fcnyada ba\u015far\u0131n\u0131z\u0131 art\u0131rmak ve hedeflerinize ula\u015fmak i\u00e7in do\u011fru stratejilere ihtiyac\u0131n\u0131z var. Most Dijital\u2019in stratejik g\u00fcc\u00fc ve tecr\u00fcbesinden yard\u0131m al\u0131n. Markan\u0131z i\u00e7in ne yapabiliriz gelin bir konu\u015fal\u0131m.. T\u00fcm haklar\u0131 sakl\u0131d\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dijital Sigortac\u0131l\u0131kta %900\u2019l\u00fck Ciro Art\u0131\u015f\u0131n\u0131 Nas\u0131l Sa\u011flad\u0131k? \u00a0 Dijital d\u00fcnyada \u00f6ne \u00e7\u0131kmak yaln\u0131zca do\u011fru stratejilerle fark yaratmakla m\u00fcmk\u00fcn. Bu anlay\u0131\u015fla Sigorta Filozofu markas\u0131 i\u00e7in uygulad\u0131\u011f\u0131m\u0131z\u00a0Google reklam stratejilerini\u00a0titizlikle planlad\u0131k ve uygulad\u0131k. Sonu\u00e7 olarak 11 ayl\u0131k s\u00fcrede ciroda %900\u2019\u00fcn \u00fcst\u00fcnde bir art\u0131\u015f\u00a0sa\u011flad\u0131k. Ayn\u0131 zamanda form maliyetlerini %90 azalt\u0131rken form say\u0131s\u0131nda yakla\u015f\u0131k 10 kat art\u0131\u015f sa\u011flad\u0131k \ud83d\udcb0 Bu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-3664","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mostdijital.com\/en\/wp-json\/wp\/v2\/pages\/3664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mostdijital.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mostdijital.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mostdijital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mostdijital.com\/en\/wp-json\/wp\/v2\/comments?post=3664"}],"version-history":[{"count":0,"href":"https:\/\/mostdijital.com\/en\/wp-json\/wp\/v2\/pages\/3664\/revisions"}],"wp:attachment":[{"href":"https:\/\/mostdijital.com\/en\/wp-json\/wp\/v2\/media?parent=3664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}